Tools: Web, Interactive, & Print
Step 1Website projects start with a discovery process, so the brand has a say in the house it will inhabit, so big ideas can get batted around, and we can articulate goals and purpose.
Step 2Websites are a huge part of a brand’s expression. The web is where your new brand takes its first steps and speaks its first words. It’s part of branding, not separate from it. We build websites and interactive tools of all kinds, simple to complex.
Step 3Important communications still roll off of printing presses. We have a rich and impressive background in print.
Tools: Creative Arts
PhotographyWhen who you really are, in all your uniqueness and raw human beauty and imperfection, is hidden behind stock photography or monolithic copy blocks, your brand cannot approach its true potential. Our design philosophy tells stories with pictures. Photography is our killer app.
Words and WritingMany branding exercises simply refresh visuals and plug in old copy. Not ours. Brand doesn’t just appear, it speaks. If it speaks poorly, it doesn’t matter how nice it appears. We’re big on words. We keep five rules with every writing assignment: 1) develop a controlling concept, 2) catalogue existing language, 3) organize by idea, 4) delete – eliminate trade slanguage that’s meaningless to the general public, and 5) humanize everything. The result is inspiring, authoritative narrative that people want to read.
Film and VideoIf a picture’s worth a thousand words, a moving picture is worth a thousand times that. Most of our branding projects include a short video asset that introduces the brand. Our team has produced movies, award-winning commercials, crazy successful viral pieces, and every other kind of emotion picture you can think.
Music Composition & Audio ProductionServices include original composition for campaigns, commercials, video, audio logos, music on hold programming, event ceremony audio and music, radio campaign production and audio mixing and mastering.